Popular parts are popular for a reason, they fail. Whether the vehicle manufacturer was under cost constraints, only cared that the product lasted the duration of the vehicle warranty, or simply missed a design flaw, nobody goes back to fix these quality issues for the second and third vehicle owners. It is the dawn of a new era, URO Premium!
URO Premium products are re-engineered to solve the problem of these failure prone parts. URO Premium products feature a more robust design and/or higher-grade materials to vastly improve the reliability and durability of the product. Each URO Premium product bears the "URO Premium" seal (top left) and "PRM" suffix to their part number to easily distinguish them from their OEM counterparts.
Most importantly, URO is so confident in their engineering that each URO Premium product will come with a warranty no auto part has come with before, a Lifetime Warranty (see certificate). You no longer have to make a choice between brands, the choice is clear.